Brand Guidelines

Identity, Voice, Visual System & Application

Social infrastructure for real relationships

Philosophy

Opt-Out Social

You start full, not empty. Every other app makes you build from scratch. Also starts you with people you already have something in common with.

No Adding, Just Meeting

You don't add people here. You meet them. Then decide.

Groups Come First

They're the reason you have people in common. The social container for everything.

Default is Inclusion

Removing is the action, not adding. No friend requests. No follow buttons.

Logo System

Symbol App icon, favicon, small formats

Wordmark Primary logo, headers, splash

Brandmark Full brand identifier, marketing

Logo Usage Rules

Do

Maintain 1x symbol height as clear space on all sides
Use on white, dark (#14120C), or gold (#FEEE86) backgrounds
Keep proportions locked (no stretching)
Minimum size: 24px height (digital), 10mm (print)

Don't

Place on busy or low-contrast backgrounds
Rotate, skew, or apply effects/shadows
Change logo colors (only approved lockups)
Crop or partially obscure the logo
Place text closer than clear space allows

Color Palette — Light Theme

Primary #FEEE86

Secondary #FEBA1B

Background #FFFFFF

Surface Variant #F7F5F0

Surface Accent #F7DFAE

Text #1D1C07

Accent #252422

Color Palette — Dark Theme

Primary #F2E27C

Secondary #F0B029

Background #14120C

Surface #1C1A12

Surface Variant #25231A

Text #F3F1E8

Accent #E6E1D6

Contrast Rules (Mandatory)

Dark text on gold

Correct — WCAG AA

Dark text on deep gold

Correct — WCAG AA

White text on gold

NEVER — fails contrast

Light text on gold

NEVER — unreadable

Gold backgrounds always require dark text (#252422 or #1D1C07). No exceptions.

Typography

Quicksand

The quick brown fox jumps over the lazy dog

Light300

Regular400

Medium500

SemiBold600

Bold700

Heading 1 — 54px Bold

Heading 2 — 38px SemiBold

Heading 3 — 27px SemiBold

Body — 16px Regular

Caption — 13px Medium

Iconography — Solar Icons

All icons use Solar Icons exclusively. Linear for inactive states, Bold for active.

Home

Groups

Introduce

Chat

Notifications

Size: 24px standard | 20px compact | 28px+ hero

Color: #252422 on light surfaces | #E6E1D6 on dark surfaces

Never mix with Material Icons, Cupertino Icons, or FontAwesome

Shape System — Squircle

Button
radius: 12px

Card
radius: 16px

Container
radius: 24px

People Only
full circle

Squircle = Groups, Cards, Buttons
Every non-person element uses rounded rectangles

Circle = People Only
Avatars and person indicators exclusively

Never use sharp corners
No sharp rectangles anywhere in the system

Voice & Tone

We are

Dry, not snarky
Warm, not gushing
Calm & confident
Plain & direct
Human, short sentences

Banned Words

~~connect~~
~~network~~
~~endorse~~
~~followers~~
~~feed~~
~~bot~~
~~engage~~

Also Words

meet
introduce / intro
Inner Circle
Theatre
group
show up

Social Media Profiles

Social Media Posts

Post Template Specs

Instagram Feed	1080 x 1080px
Instagram Story	1080 x 1920px
LinkedIn Post	1200 x 627px
Twitter/X Post	1200 x 675px
Facebook Post	1200 x 630px

Post Design Rules

Use Quicksand font exclusively
Dark text on gold backgrounds (never white on gold)
Squircle frames for any contained imagery
Logo symbol watermark: bottom-right, 8% of image width
Color palette: only use approved brand colors
Photography: real people, real situations, never stock

Inspiration Reference: Qoves

Study the feeling of a premium membership, then make it ours.

What to borrow

Membership feels like access to a considered system, not a content pile.
Every touchpoint signals progress, taste, and a clear reason to return.
Education is packaged with restraint: strong visuals, useful detail, no shouting.

Translate for Also Social

Membership: a group is a trusted room with people you already have something in common with.
Value: useful context, warm intros, and a visible Inner Circle from day one.
Return: show up for the next person, intro, Theatre moment, or group ritual.

The promise: joining Also Social should feel like getting a key, not filling out another profile.

Aesthetic Social Video Strategy

Make the feeling visible before explaining the product.

Real-world fragments

Hands passing a phone, a door opening, a group arriving, two people recognizing a shared group.

Product as object

Slow screen movement, tactile crops, gold light, deliberate transitions. Let the interface carry the story.

One thought per cut

Six to twelve seconds. One line of text at most. End on a human beat, not a feature list.

9:16 first Natural sound + soft room tone Quicksand captions Dark, white, and warm gold only

Car Profiling & Vehicle Branding

Placement Rules

Door panels: Wordmark, centered, min 300mm wide
Rear: Symbol only, min 80mm diameter
Hood: Not recommended (distortion when viewed at angle)
Color: White or gold wordmark on dark vehicles; dark (#252422) on light vehicles
Material: Matte vinyl only — no gloss over matte paint
Clear space: 2x symbol height on all sides minimum

Anti-Features (Never Build These)

Upvotes / Downvotes

Gamifies social validation. Creates popularity contests.

Emoji Reactions

Shallow engagement. Reduces people to counts.

Like Counts

Public scoring of people and content.

Follower Counts

Collecting people, not meeting them.

Engagement actions must require human intent. One-tap reactions are not engagement.

Design Language — Liquid Glass

Surfaces feel like light passing through translucent, refractive material

Surfaces have physical presence — they exist in space
Layered translucency (purposeful, not full glassmorphism)
Soft, diffused highlights suggesting curvature
Smooth transitions — fluid, not rigid
Gold accents glow from within, not painted on
Depth through layering, not hard borders

Readability always wins over visual effect.

Quick Reference

Font

Quicksand
400 / 500 / 600 / 700

Primary Gold

#FEEE86 (light)
#F2E27C (dark)

Deep Gold

#FEBA1B (light)
#F0B029 (dark)

Shapes

Squircle: 16px radius
Circle: people only

Icons

Solar Icons only
Linear + Bold pair

City

Sola, Norway
(never Oslo)

Social infrastructure for real relationships.

"If people leave the app because they are busy living their lives — we have succeeded."

Sola, Norway · 2025–2026